The Mobile Broadband market has grown significantly since 2008 and now accounts for significant revenue for cellular operators in the UK and Europe. Even more so than voice, this new revenue stream is highly dependent upon Customer Perceived Quality – where this is high the ARPU is increased, where this is low churn can be seen to grow. As a result data on customer experience for this service is in high demand from traditional Network Operations teams and increasingly Marketing elements within carriers. This demand for monitoring how the service is being experienced by customers has been understood by Sygnus and Radcom and we have an application specifically designed for it.

Radcom’s Omni-Q achieves this by monitoring all network activity, for the full 7 OSI levels, and applying specialised intelligence in order to provide realistic quality reports for IP services such as HTTP, FTP, SMTP, POP3, MMS and DNS. By monitoring sessions that are meaningful to the end user, such as complete HTTP page downloads and large HTTP file downloads, Omni-Q provides real insight into customer experience for mobile  broadband and “walled garden” WAP portals.

The Omni-Q dashboard is used by a NOC (Network Operation Centre) to monitor key performance and quality indexes for IP data services and immediately alerts whenever an index (KPI) drops below a certain threshold. The colour-coded graphs provide effective visual means for problem notification. Email alerts and SNMP traps ensure that alarms are delivered quickly and effectively.

In order to run successful campaigns, marketing must have visibility into the popularity, usage and customer experience for all WAP and internal Web sites. Omni-Q provides detailed reports for monitoring any WAP or Web URL and not only provides performance and usage information but also provides end user quality of experience while downloading a Website.

The Omni-Q solution offers service providers a rich set of tools and applications that provide visibility into the data network, IP services and customer experience. Engineers can troubleshoot problems quickly and efficiently by utilizing Omni-Q’s capability to “drill down” from service level reports to detailed correlated session view. Service dashboards alert NOC personnel immediately to any problem that potentially degrades service or customer Quality of Service. Omni-Q’s ability to perform “real customer experience” analysis provides both Care Centre and engineers with insight into the actual Quality of Service experienced by every subscriber on the network. By improving the quality of data services and customer experience, service providers effectively reduce revenue loss and ensure subscriber loyalty.

Mobile Broadband Data Monitoring White Paper

Mobile Service Assurance Data Sheet